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Search automatically information on social networks to your prospects. Listen: Pay attention to comments and track all clicks your posts on social networks. Segment: Separate your prospects based on their activity seo packages for small businesses in social networks. Action: Send emails, update your profile information and adjusts your lists regarding interactions in social networks. PLUS INFORMATION REQUEST A DEMONSTRATION Share this ebook! CHAPTER HOW INCREASE CLICKS IN THE SERP Rand Fishkin, SEOMOZ Learn about SEO WITH EXPERTS In history, traffic from search engines is distinguished by an activity very peculiar classification.

Although what you want is to land on the first page, there is much to optimize for positioning in the SERP. Top rankings result in more clicks and visits from searchers who interested in your company. This search traffic is particularly valuable because of its great relevance and the opportunity it represents; people search when they interested or are ready to carry out an action. However, in recent years the tireless approach has only ignored rankings the reality of change in the world of search results, and the value of the rate click through rate (CTR, for its acronym in English). The myth of search ranking s G Share this ebook! Today, the consultations do not appear as a list of ten blue links ordered.

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Appear with images, videos, profile pictures and all kinds of meta data that help search engines to choose the best result. A few years ago, rank at# provided of traffic to a page results of a particular search. Today that figure is less than. Meanwhile, rankings in the lowest positions have won some of those clicks. Here are explained some reasons why has this happened: The value of the CTR ranking GOOGLE+ IMAGES DATE Share this ebook! CTR improves the classification with images author To view an image of the author in Google search, you need to have an "Authorship".

Here's how: Make sure your Google+ profile page has a profile picture with your face. Make sure you have an email address (for example, jdoe@hubspot) in the same domain of your content (hubspot). If you do seo packages for small businesses not have an email address in the same domain, Google has an alternative method to link your content to your profile Google+. Learn how to here. In the "Information" of your Google+ profile, section adds that direction email to Google associate your account easily to the Google+ with your domain.

Also, make sure that every article you post on that domain have a signature seo packages for small businesses that identifies you clearly as the author (ex, "By John Smith" or "Author: John Doe"). Share this ebook! Also make sure that the author's name matches the name your Google+ profile. Visit Google authoring and send your email mail to Google. No matter how many to click more articles you post in this domain, you only need to perform this process once. In the "Information" of your Google+ profile section, make sure it is the box marked "Allow others find my profile in Search results".

Once Google approves your application authoring, your Google+ profile It will be updated with the domain in which you collaborate in the "Collaborator" of your Google+ profile. By default, it will local seo packages also make visible your address public email automatically. If you want to keep your address private email to your page you can change your visibility here. You may also receive an email confirmation from of Google once you are authoring application is approved. The importance of web search engines at the time Current status transcends mere tool search to which you can turn on time, since their usage quotas by Internet They have raised the service most used Internet after email.